Last updated: July 2026

Who We Are

Elder Pet Health (“we”, “us”, or “our”) operates the website elderpethealth.com. We publish research-informed guides, nutrition advice, and product reviews focused on the health and wellbeing of senior dogs and cats.

Our website address is: https://elderpethealth.com

Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically as you browse.

Information you provide

• Email address: When you subscribe to our newsletter or email list, we collect the email address you provide so we can send you updates, guides, and occasional recommendations.
• Comments and contact messages: If you leave a comment or contact us through a form, we collect the information you enter, such as your name, email address, and message.

Information collected automatically

• Usage data: Like most websites, we automatically collect information such as your IP address, browser type, device information, pages visited, time spent on pages, and the site you came from.
• Cookies: We use cookies and similar technologies to make the site work, understand how it is used, and improve your experience. You can control cookies through your browser settings.

How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve our website and its content
• Send newsletter emails and updates you have signed up for
• Respond to your comments, questions, and messages
• Understand how visitors use the site so we can make it better
• Display relevant advertising to support our free content
• Detect and prevent spam, fraud, and abuse

Advertising and Google AdSense

We plan to display advertising through Google AdSense to help keep our content free. When AdSense is active:

• Third-party vendors, including Google, use cookies to serve ads based on your prior visits to our website and other websites.
• Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and other sites on the internet.
• You may opt out of personalised advertising by visiting Google Ads Settings.
• You can also opt out of some third-party vendor cookies at www.aboutads.info.

For more information on how Google uses data when you use our site, see Google’s Privacy and Terms.

Affiliate Links and Amazon Associates

Elder Pet Health participates in the Amazon Associates Program and other affiliate programs. This means some links on our site are affiliate links, and we may earn a commission if you click one and make a purchase, at no extra cost to you.

When you click an affiliate link, the destination retailer (such as Amazon) may set cookies or collect information according to their own privacy policies. We do not control and are not responsible for the privacy practices of those third-party sites. We only recommend products we believe are genuinely useful for senior pets. For full details, see our Affiliate Disclosure.

Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects information such as pages visited, time on site, and general location, using cookies. This data is aggregated and helps us improve our content and user experience.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

Email Communications

If you subscribe to our email list, we use your email address only to send content and updates related to Elder Pet Health. Every email we send includes an unsubscribe link, and you can opt out at any time. We do not sell or rent your email address to anyone.

How We Share Your Information

We do not sell your personal information. We may share information only in these limited cases:

• Service providers: Trusted third parties who help us run the site, such as email delivery, analytics, and advertising partners, who process data on our behalf.
• Legal requirements: When required by law, regulation, or valid legal process.
• Protection: To protect the rights, safety, and property of Elder Pet Health, our users, or others.

Your Rights and Choices

Depending on where you live, you may have rights over your personal information, including the right to:

• Access the personal information we hold about you
• Request correction or deletion of your information
• Opt out of marketing emails at any time
• Control or disable cookies through your browser
• Opt out of personalised advertising through the links above

To exercise any of these rights, contact us using the details below.

Data Security

We take reasonable measures to protect your information from loss, misuse, and unauthorised access. However, no method of transmission over the internet is completely secure, so we cannot guarantee absolute security.

Children’s Privacy

Our website is intended for adults. We do not knowingly collect personal information from children under the age of 13. If you believe a child has provided us with personal information, please contact us and we will delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically to stay informed about how we protect your information.